The most important step of any SEO campaign is to find out what customers are searching for. By doing in depth keyword research we are able to find out what people are searching for and then build a SEO strategy so you’ll be found for those specific search terms. By targeting terms that we know customers are looking for we’ll be able to utilize your SEO budget to its maximum potential.
One of the best ways to rank higher in the search engines when starting out is to spy on competitor websites that are ranked higher than you. By analyzing competitor websites and backlinks we can then go out and get those links for your website. We use advanced software that allows us to analyze high ranking sites and then use that information to outrank them.
User experience & Content
Search engines are now considering user experience as a factor when they determine rankings. Google uses statistics of a website such as how long a user stays on your site, how many pages they visit, and if they land on the home page and leave immediately or visit other pages. The content on your website needs to be high quality and structured so that it’s easy to read and engaging. Good quality content with proper punctuation, grammar, and structure will attract more visitors and help your rankings. Providing useful information also increases the chance that other people will link to your site which further increases your rankings.
Building links and popularity
A backlink is any link on another site that points to your website. Backlinks are a major part of Search Engine Optimization but not all links are created equal. The higher quality the site is that points to yours the more positive affect it will have on your rankings. Search engines also look at the big picture and pay attention to the overall link architecture that is surrounding your website. Are there links pointing to your site from other sites within the same niche? Is there a wide variety of links coming from a variety of sources? The quantity and quality of links plus the places they’re coming from all combine to determine where your site will rank in the search results. Anyone can create low quality backlinks easily. A good Search Engine Optimization company has the tools and knowledge to seek out the high quality potential links and obtain them in a manner so that they are more natural and have a higher impact on rankings.
Google Analytics and Webmaster Tools
Google offers free tools that show detailed statistics about your site and visitors. Information ranges from the number of visitors to how long they spend on certain pages of your site. By analyzing this information we can help you make changes to your site to turn visitors into customers.
Tracking the rank of your website for multiple keywords will allow you to see the results of your SEO campaign. We provide ranking reports on a scheduled basis to clients so they can keep a close eye on their progress.
COMO SEO offers some of the most advanced internet marketing and Search Engine Optimization Columbia MO has to offer at an affordable price.